Hashtags are a powerful tool on Twitter that can significantly boost your reach and engagement. Use niche-specific hashtags: Target a smaller, more engaged audience with relevant hashtags. Create unique hashtags that are associated with your brand or content. Encourage your followers to use your hashtag to create their own content. Use tools like Hashtagify or RiteTag to track the popularity and engagement of your hashtags. Use Twitter Analytics to measure the reach and engagement of your tweets with hashtags.