In today’s digital marketing landscape, Instagram serves as a crucial tool for businesses aiming to drive website traffic and increase sales. Instagram boasts over one billion monthly active users and is a visually-centric platform, presenting a significant opportunity for brands to build awareness, connect with their audience, and boost sales. Instagram engagement is the ultimate goal as it enables you to create a deeper connection with your followers and convert those interactions into tangible outcomes for your business. Companies aiming to leverage Instagram Engagement for traffic and sales, here are the tactics.