In the retail sector, the Apparel Brands promotion industry is known for being highly volatile, given the constant changes in fashion trends and consumer preferences. Modern clothing companies, particularly with the rise of social media platforms like Instagram, have fundamentally changed how fashion is experienced and found. However, there are challenges present in this digital environment. Many brands have had to resort to unethical methods in order to increase their visibility and attract customers, such as purchasing Fake Likes and followers.